G: How did Glosserie come about?
NF: Glosserie actually started out as an online beauty store selling international branded cosmetics, and it was a complete fail! Our product and offering was NOT unique. There were loads of others selling the exact same thing as us, and in a crowded market it was hard to stand out. At the end of the day, people just weren’t interested!
So this time around, I was determined to do things differently. To create something that people actually wanted!
G: So why monogram shoes?
NF: Our luxury monogram shoes were created to solve a problem…albeit not a first-world problem, but a problem all the same! I pretty much live in flat shoes and was frustrated with the lack of options available to customise them in a stylish and meaningful way.
If you search online for monogram shoes, the choices are either really ugly or really expensive! After a lot of research, it became clear why that was the case. The shape of shoes meant customising them often had to be ‘made-to-order’. Not only would this set you back a tidy sum, you’d have to wait weeks for them to be made in an offshore factory before they were delivered. So I set out to find a better way to do it that was more accessible to customers.
It took over a year to research and develop, and sooo many samples to get it just right…it's a miracle the shoes even made it out!
G: What was your design inspiration?
NF: I was inspired by New York City, one of my favourite places in the world! It has such a rich mix of beauty, culture and design. It's this combination that I wanted to reflect in our shoes. By taking the elegance of a ballet flat and the structure of a traditional smoking slipper, I created our Nolita style flats that are really feminine and beautiful.
Our shoes have an almond shaped toe that is sophisticated and flattering on any foot. Colours are based on runway trends, and I’m obsessed with gold detailing! So you’ll notice our shoes feature a delicate gold trim and gold embossed monogram letters for that luxury finish. It was also important for us to use quality materials like leather in both the upper and lining, a non-slip rubber heel for safety, and extra padding for comfort. Our signature scalloped detailing also makes our shoes instantly recognisable on Instagram!
G: What’s been the highlight of your journey so far?
Definitely the amazing feedback that we’ve received! I get such a buzz when customers tell me they adore our shoes! It gives me huge confidence that we’re doing something right...finally!
As a customer, getting something that’s personal and unique to you, something that no one else has, is really special. And that's what Glosserie is all about…we don’t settle for ordinary!
Well I don’t know about you dolls, but I can’t wait to see where this road will take me!
To celebrate the recent launch of Glosserie, I sat down with founder Natalie Fan and quizzed her on how I came to be. Here’s what she had to say…
Read More from The Glossy Files
Most dolls say my shoes are true to size.
I use European shoe sizing, but you can easily convert my size into US and UK using the table below.
- Width: Medium fit and slightly narrow around toe area
- Length: Standard fit
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